Sunday, September 8, 2019
5 Digital Marketing Basics You Should Know in 2019
By Shalini M
Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.
1. Invest in machine Learning and Artificial intelligence (AI)
First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.
In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.
2. Share your videos on Social Media
In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned. This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.
According to the latest research, 80% of people like to watch videos on the internet. They don't want to read articles or blog posts that much.
3. Optimize your sites for Mobile Devices
In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.
Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.
4. Consider Mobile apps
In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it's one of the most effective digital marketing tools in the here and now.
With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.
So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.
5. Focus on the Customer Experience
For your business, customers play the same role your blood plays in your body. Therefore, it's important that you work on the consumer experience. This will help you increase your sales over time.
If your customers are satisfied with your products or service, they will keep coming back for more.
So, these are the tips that you may want to consider to improve your digital marketing campaigns in 2019.
DSDM is an ideal resource if you are interested in digital marketing training in West Delhi. You can check out their courses on DSDM.in.
Article Source: https://EzineArticles.com/expert/Shalini_M/2609777
Excellent Techniques to Generate Leads For Free
Regardless or not you have an online marketing methodology in place, presently there are convenient things you can do on the web right now to get leads for your business free of charge. You can execute these techniques while your extensive marketing plan runs in the background or as a rapid fill-in whilst you get your big technique set up. Classic marketing programs take a lot of time and resources to get going, and often you simply want to see some very quickly action. Make use of these tricks to hit the ground operating with your on the net lead generation initiatives.
1. Use The Email Personal Signature.
Your email signature is a convenient place to adhere marketing promotions and content you want to promote. Imagine this as free marketing space. Each time you, or any person else in your company, sends out an email, you could most likely be sending along a free of charge little ad or advertising while going about your regular business with little additional effort.
What kind of content material is good to place in your email signature? Right here are a few ideas of points you should certainly link to:
a) The business social media profiles: "Like Us on Facebook" or "Follow us on Twitter".
b) A customer motivation or discount: "Refer a friend and get 20% off".
c) A call to action: "Signing up for our upcoming convention. Space is limited!" or "Get a Free of charge Quote in TWENTY FOUR Hours".
d) As soon you develop your email signature content, send it out to everybody in the company and have everybody put it to their signature. Now you have free of charge advertising heading out every time any person sends an email.
b) A customer motivation or discount: "Refer a friend and get 20% off".
c) A call to action: "Signing up for our upcoming convention. Space is limited!" or "Get a Free of charge Quote in TWENTY FOUR Hours".
d) As soon you develop your email signature content, send it out to everybody in the company and have everybody put it to their signature. Now you have free of charge advertising heading out every time any person sends an email.
2. Produce a Product Video.
Do you possess a smart phone? In that case you can make a video. Video is becoming so available these days that you no longer require a large budget for an expertly produced video. You can generate your own video with your mobile phone free of charge. Product videos are extremely famous. Take one of your best products and produce a short video explaining what it is, emphasize interesting features and benefits, and answer prevalent questions. Publish it to your YouTube channel, after that spread it in any number of ways:
a) Post it on the social media accounts.
b) Place it on the website.
c) Mail it out in an email newsletter.
b) Place it on the website.
c) Mail it out in an email newsletter.
3. Make it easier.
Hick's Law says that the lesser choices you give somebody, the less difficult it is for them to make a decision. Many options can set the user into a condition of analysis paralysis exactly where they freeze up and don't make a decision at all. So this means, they click the back arrow on their browser and check out your competitor's website rather. Make it easy to do for your users to click on the call to action. The less difficult your conversion path is, the even more people will stick to it.
4. Answer Peoples' Questions Online.
The word wide web is full of persons asking concerns 24 hours a day, 7 days a week. A few of these people are asking questions which usually you understand the answer to, particularly, questions about your market, its products, and services. Talk about your subject matter knowledge in your field and propagate the word about your business at the same time. Register for online communities just like Quora and Google+ Communities. As you reply to peoples' questions you can easily link back to your internet site as an added resource, obtaining you extra traffic and ideally some brand-new leads!
5. Develop a Facebook Group.
The magic formula to this tip is to generate a Facebook Group that has nothing at all to do with your business. The idea of the group is not to explicitly publicize your business, but to collect a target audience of persons to sometimes market to. Such as, develop a group regarding your city. You can call it "[CITY'S] Biggest Fans". Invite any individual you know who lives, works, or may possibly otherwise be interested in the city. It turns into a type of City Fan Page. After that post local news, stats, and things of curiosity about the city. After that you can easily run marketing promotions for your organization just like "The 500th fan of this web page gets a 20% discount at [YOUR BUSINESS]." It's likewise a wonderful method to make more contacts within your network that may possibly become business leads.
6. Make use of LinkedIn Saved Search.
LinkedIn is a wonderful place to locate people who also are members of your target market because of all the characteristics users input regarding themselves into the site. Applying this info that people present regarding themselves, you can easily hone in on and publicize to a very particular kind of person. LinkedIn's Saved Search characteristic enables you to keep a set of search requirements and set it to immediately email you once new members show up who meet your criteria. You can easily then interact with these types of people on LinkedIn to understand if they might be a great fit for your products and services.
Conclusion.
Lead generation may be easy and cost-effective. All you have to do is be ready to spend a little time. Take a few hours for yourself once per week to take a look at one of the above techniques. Over time a small effort accumulates to a lot of achievements.
Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog [http://blog.onlinemarketingcore.com] to read more similar articles of this topic.
Article Source: https://EzineArticles.com/expert/Ramon_Tarruella/2067899
10 Tricks That Will Change the Way You Search on Google
Google is the most popular search engine in the world. However, did you know that there are special characters and words that you can include in your search to get even better results? Try following tricks on your next Google search to get more accurate results.
01. Use quotes ("") to search for an exact word or phrase
If you put your search terms inside of double-quotes, Google renders only the pages with that exact phrase which you put inside the quotes. For example, if you search for "ancient city of Polonnaruwa", Google search results includes only the pages with the phrase ancient city of Polonnaruwa.
If you put your search terms inside of double-quotes, Google renders only the pages with that exact phrase which you put inside the quotes. For example, if you search for "ancient city of Polonnaruwa", Google search results includes only the pages with the phrase ancient city of Polonnaruwa.
Alternatively, if you are beginner you can use this method to check your writings by searching parts of your sentences on Google. If the Google search yields some results you get some idea about your writing.
02. Search for wildcards or unknown words (use * within the quotes)
You can use asterisks (*) within the quotes to specify variables or unknown words. Google will find the pages with results that have some words in the pace of asterisks.
You can use asterisks (*) within the quotes to specify variables or unknown words. Google will find the pages with results that have some words in the pace of asterisks.
This useful if you are trying to find specific phrases but do not remember the certain words in it. You can replace words that you do not remember with asterisks and Google will find the missing words.
Also, you can improve your writing skills by studying the use of words in sentences by searching them on the Google with the combination of asterisks and quotes.
03. Use the minus sign (-) to exclude results containing specific keyword
If you want to exclude results containing specific keywords, you can add minus sign (-) in front of keywords. For example, if you want to search for "what is internet" and you do not want results with "Wikipedia", you can search;
what is internet -Wikipedia
If you want to exclude results containing specific keywords, you can add minus sign (-) in front of keywords. For example, if you want to search for "what is internet" and you do not want results with "Wikipedia", you can search;
what is internet -Wikipedia
04. Search within a specific website
If you want to search something on a specific site, put "site:" in front of the site or domain. for example, you can search;
If you want to search something on a specific site, put "site:" in front of the site or domain. for example, you can search;
"ancient city of Polonnaruwa" site:slplaces.com
05. Limit the time period
With Google search, you can specify the expected time period for your search results. After you run the search, click "tools" (below the search bar) and a new menu will appear below. Select/ define the appropriate time period from the "Any Time" drop-down menu.
With Google search, you can specify the expected time period for your search results. After you run the search, click "tools" (below the search bar) and a new menu will appear below. Select/ define the appropriate time period from the "Any Time" drop-down menu.
06. Search for file types
If you want to search for a specific filetype, add it to the end of the search with "filetype:" command. For example, if you want to search for "excel for beginners" and you want to have results with PDF; you can search;
If you want to search for a specific filetype, add it to the end of the search with "filetype:" command. For example, if you want to search for "excel for beginners" and you want to have results with PDF; you can search;
"excel for beginners" filetype:PDF
07. Search for related sites
You can search for sites similar to sites by putting "related:" in front of the domain you already know. For example; you can search for sites similar to "tripadvisor.com" as below;
You can search for sites similar to sites by putting "related:" in front of the domain you already know. For example; you can search for sites similar to "tripadvisor.com" as below;
related:tripadvisor.com
08. Translate words and phrases into different languages
You can use Google search to translate words and phrases into different languages. For example, you can translate the word "wildcard" to Sinhala by searching as below;
You can use Google search to translate words and phrases into different languages. For example, you can translate the word "wildcard" to Sinhala by searching as below;
translate wildcard to Sinhala
09. Unit and currency conversions
You can use Google search for units and currency conversions. For example; search term 15USD to LKR will convert 15USD into Sri Lankan Rupees. To convert 15ft into meters, use 15ft to m.
You can use Google search for units and currency conversions. For example; search term 15USD to LKR will convert 15USD into Sri Lankan Rupees. To convert 15ft into meters, use 15ft to m.
10. Search in titles
If you put "intitle:" in front of your search query, Google render pages with the title which include the word placed right after the "intitle:".
If you put "intitle:" in front of your search query, Google render pages with the title which include the word placed right after the "intitle:".
If you use "allintitle:", Google render the pages with all the words put after it.
For example;
intitle:WordPress CMS render pages with term "WordPress" in the titles
allintitle:WordPress CMS render pages with both terms "WordPress" and "CMS" in the titles
Thank you for reading all the way to the end!
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Article Source: https://EzineArticles.com/expert/Bhadrajith_Prasanna/2548213
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