Build Your Business With Instagram

 Alexander Singelo

Like any other social network, Instagram can be used to build your brand for your business when used in the right and clever way. Instagram serves as a tool of making your business available to the consumers. Social media marketing using Instagram can open up a world of opportunity for your brand. It is thus obvious that Instagram is very important for your business. The question arises about how you can build your business with Instagram and below is the answer to that question.

First, you need to conduct a research to know the best businesses on Instagram. You also need to check out other brands in the industry and also know who your competitors are so that you can know what strategies to use in order to build your business. You should always set realistic Instagram goals that tie back to your business goals. These goals should include increasing awareness with hashtag targeting. Increasing product awareness and increasing traffic to your website. You should then come up with a strategy of posting your content. Here you need to consider how often you post, what time to post, and choosing your content themes. You need to maintain a regular posting while at the same time avoid too much posting.

Remember that Instagram is all about visuals. Your profile photo should be your company's logo. You need to choose one filter that you will use for the majority of your photos. By choosing one filter for your photos it makes your brand easy to recognized. your photos easier for your followers. Ensure to post photos that reflect the character and culture of your business. If you are not sure on how to visually represent your company, you should consider monitoring the accounts of your followers in order to know what they are re sharing. This will enable you to know their trends and hence help you to efficiently present your business.

Another technique that you can use to build your business on Instagram is the branded hashtag. You should find a hashtag that embodies your Instagram brand and encourage your followers to share photos that fit that image. This will enable your brands to be exposed to new potential customers and this is a chance for your business to grow. You should also consider geotagging. This is adding your location to your photos when you post them. It is very effective as it makes your followers know where to find you and your business. More so, followers who live near you will love to interact with you and your business. You should also post exclusive deals on your Instagram. This can be done through offering discounts to your followers, it will make them feel special and hence tell other people about your business. Instagram can actually be used to build your business, try it today and enjoy the benefits.

https://www.fiverr.com/gramwizard/target-hashtags-to-increase-audience-engagement?arrived_from_manage_gigs=true&display_share=true

Article Source: https://EzineArticles.com/expert/Alexander_Singelos/2088117

A Proper Guide to Gain Maximum Visibility for Your LinkedIn Profile

 Deepanjan Goswami 

A simple underutilized account will never serve the purpose of the account holder in LinkedIn. Users need to follow simple basic steps to fetch the required attention and visibility for their LinkedIn profiles that make an impressive impact to the visitors.

1. Basic inputs for the profile: A person's LinkedIn profile is the reflection of his/her professional image online. Hence it is important to fill all the required fields of profile basics to convey a positive personality to others.

• To make an impressive visual impact the 'display image' must look professional. It is important to upload an image of higher quality, well-lit head-shots of 200*200 pixels.

• The next important step is to customize the' profile URL' so that people can find you easily. For customizing the 'profile URL' the first step is to click the' Me' icon at the top of the LinkedIn home page and after that select 'View profile'. The user then needs to click 'edit public profile & URL' to the right of their profile page. The next step is to click the 'Edit' icon next to public profile URL and then inserting the name without spaces and then click 'Save'.

• Another crucial step is to optimize the 'headline' which appears under the name of the profile user as the headline is the most searchable and visible thing. The character limit of this field is 120 and it is important to use relevant keywords that are frequently used by the target audience.

To add or to make any edit in the 'headline' click on the 'Me' icon at the top of the homepage and select 'View profile'. The next step is to click the 'Edit icon and' then enter new content into the intro dialogue box and then click 'save'.

• The next very step is to customize the 'contact information' as it rewards the user with more visibility. Click on the 'Me' icon to add contact information and then select 'View Profile'. Click on the 'Edit' icon in the right hand next to Contact and personal info.

• At LinkedIn, professionals can introduce them and their work and achievements through 'video'. A video is an excellent medium for introduction as it immediately makes a difference with others. One can also upload an introductory video to a host site and then share the link of the video to LinkedIn.

To add video introduction to the LinkedIn profile an user need to click the 'Me' icon and select 'View profile' and then click the 'edit' icon and then scroll down to the 'media' section. Then paste the link to your video and then click 'add'. Then enter title and description of the video in the media dialogue box and then click 'apply' and 'save'.

• The next awaiting thing for the user is to earn 'recommendations and endorsements'. A user needs to use high volume search phrases to showcase their skills and ability to get endorsed. The first step to get endorsed is to add skills by clicking the 'Me' icon and thereafter select 'View Profile'. Then add new skills in the skills and endorsement section and then click 'Add'. The recommendation is important in building prospects. To get recommendations, click on the 'Ask to be Recommended link', fill out the field and send your request.

• The next big thing is to share the qualification certificates, awards, and professional certificates as it is the vital aspect of a LinkedIn profile.

To add details about qualification, click the '+sign' in the education section. Enter the details in the dialogue box about your school, colleges, and degrees. One can also add a video that is relevant. To add accomplishments or certifications, click on the '+sign' in the accomplishment section and select from the list. One can also enter required details in the dialogue box.

2. Refining the communication:
For a LinkedIn profile, it is important to be personable as the user is communicating with the visitor directly. So it is important to write in the first person as if you are speaking directly with the person you are willing to proceed in professional terms.

LinkedIn users can maximize their profile visibility by contributing articles. Open the 'LinkedIn publishing tools' by clicking on the 'Write an article'. To edit the drafts, click the 'Me' icon and then select 'posts and activity'.

For more exposure, you can also share your article on other platforms like Twitter by asking LinkedIn editors to feature your articles tweet "tip@LinkedIn editors" along with the link to your article.

3. Expanding network:
You can expand your network on LinkedIn by applying several strategies. Use the 'Search' feature to find your target audience or you may also include a link to connect to your e-mail, signature, blog, and website to direct the target audience.

If you are happy with the list of people in your network send them an invitation by clicking 'Add Connection'.

LinkedIn also recommends groups for you to expand your network. This professional social site has all kind of groups that will give you a wide exposure to your target audience.

Start searching for your "Group" by inserting keywords or group name in the search box and click 'search'.

4. Generate prospective inbound links:
Importing inbound links to your LinkedIn profile from anywhere on the web will make your profile more credible. If you publish blog or article on any popular site, link it back to your LinkedIn profile. This will increase your profile appearance in the search results.

Being the technical director of a digital marketing agency in India [http://wifinitivetechnologies.com/digitalmarketing.php], Mr. Deepanjan Goswami has discussed on various tactics to make a LinkedIn profile more visible, so that users can be benefited by utilizing the social handle to boost their professional growth.

Article Source: https://EzineArticles.com/expert/Deepanjan_Goswami/2412705

Why Your Facebook Ad Budget Is So Important

Rand Fishkin’s Video SEO secrets - SEO tips + His untold Story [Animaker...

Dean Graziosi - The Millionaire Mindset -

ROBERT KIYOSAKI - Rich Dad, Poor Dad - How To Invest In Yourself - Part ...

Is it Too Late to Start YouTube in 2020?