Thursday, November 28, 2019

Top 10 Digital Marketing Skills for a Successful Career

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eCommerce Marketing Strategies - 12 Killer Tips

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What Is An Online Sales Funnel?

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What is a Funnel and How Do They Work?
When the word funnel is mentioned I usually visualize a car with the hood opened and an oil funnel in the picture. I'm not the only one, I know because a number of people have asked me to explain what a marketing funnel is. The subject gets many confused and a bit discouraged but it need not be so.
A marketing funnel is really very simple and some make it more complicated than it needs to be. Actually, the best and most successful funnels have only 3 steps and are very simple. The more steps that are added leave a better chance that the viewer will not finish the process designed to get them to a certain end result.
The end result, or goal, of the funnel, can be a number of things including a sale, an opt-in, a phone call, a sign-up, or lead. These are called conversions and are the end result of the funnel.
A website is a funnel even if someone doesn't understand just what a marketing funnel is. Someone sets up their site with the intentions of drawing traffic to their site for a specific purpose, let's say to purchase a product. They might see an advertisement ad on another site and click on it to get to the someone's site. The visitor reads some of the website content and clicks to go to the next step or to make a purchase.
That's typical of a sales funnel and sounds really simple, right? There are said to be over 2 billion viewers online and any website owner would love to get as much of that traffic coming to their site as possible.
Through various outreach campaigns on social media sites and forums, articles written, podcast, videos made, or a webinar, the site owner draws traffic into the funnel that travels through the website page and a percentage will click to proceed and the rest will move onto something else.
That is how simple a funnel is and as mentioned, the end result or goal can be to get an email address, get the visitor to click something, or to make a purchase, each is considered a conversion.
There are funnels that have more steps depending on what the design of the funnel is for the visitor but the fewer steps get better results.
How do they work?
Think of yourself as a tour guide leading visitors onto and through your website and leading them where you would like them to go and to do what you would like them to do. The site owner tries to direct them to click here or go there and see a great product that will enrich their lives in one way or another.
So website owners are like tour guides on their own websites and it's best that they understand drawing viewers into a funnel, their website, and being a tour guide leading them to the goal, or point of conversion with every page.
The Components and Tools Needed for a Funnel
The very first thing needed for a funnel is an idea. An idea could be for a video, a blog post, podcast, audiobook, a presentation, a free offer, or a webinar.
Another thing that's needed is a desired goal or end result, whether it be a sign-up, a sale or something else. Then figure out how to get the desired end results starting from the idea.
Figure out what you want your site visitors to do. What's the purpose of the site? Determine what your funnels end result is and then you can design the pathway toward the end result.
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Why Should You Consider SEO Services for Your Business?

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Since the dawn of the internet, it has become one of the most used services in the world. It connects users and companies with everything they could ever want, ranging from information about obscure topics to the latest scores in sports games. By getting seen, businesses greatly increase their chance of success and can achieve their goals.
However, the internet takes some time to master so that you can effectively build your brand online and gain steady visibility. Companies would be wise to speak with an SEO agency. In Los Angeles, there are plenty of reputable experts in SEO that can make sure your business reaps all of the benefits of online branding. Let's take a look at some of the ways an SEO consultant can lead to improvement in several business areas.
Increased Web Traffic
By building your SEO content, you will see your website featured closer to the front of the search engines as time goes on. With dedication, you can become a constant feature on the first page when users search for content related to your niche industry. This position on the front page is accomplished by SEO, which is what many search engines use to determine the visibility of your content.
Using the right keywords is also highly important, as this can make or break your visibility and outreach. SEO professionals can take inventory of your brand and use keywords that call attention to users while increasing your ranking. They can optimize descriptions and meta tags, growing your brand's outreach and also leading to more traffic on your website.
More Brand Awareness
If you constantly see your website featured on the first page of search engine results, that means you are likely doing well when it comes to making sure your brand is in the eyes of users. Once they get more familiar with seeing your business, they will feel more confident in making purchases and utilizing your services. One of the ways to accomplish this involves an SEO agency in Los Angeles doing what is known as smart keyword stuffing, which makes it easier for users to find you on all platforms.
Build Your Network Through Social Media
While the search results are one thing you should focus on, SEO experts know that your presence on social media platforms is also an indicator of your performance and how well you are known to users. Not only do they increase your visibility on platforms like Google - your social media will also be managed. Having high visibility on apps like Instagram or Facebook can mean much more business from global customers and increased outreach to your target audience.
Now that you understand how an SEO consultant can benefit you and your business, it's imperative that you proceed and take the first step and contact an agency. By doing so, you will be put in touch with a team of knowledgeable professionals that will keep your business at the top of the charts with precision and ease, therefore leading to more opportunities for expansion in the future.
For gathering more information about SEO agency in Los Angeles please check out this link.
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The Three Cs for Online Marketing Success

Online marketing success comes about for every aspiring marketer in a very subjective manner.
The marketer has got to maintain a high consistent positive mental attitude in his or her efforts to succeed online.
Most aspiring marketer come into the business with little or no planning. They lack the skills and book knowledge that is a prerequisite for succeeding on online marketing.
Too often many beginners are too hasty in wanting to try out 'everything' online in their quest to succeed online. Eventually they get mentally burned out because their online marketing efforts fail as a result of information overload and most of them ended up suffering from a state of paralysis of analysis. Instead of focusing on mastering one or two online marketing strategies they execute too many strategies that lead them into oblivion when results do not show up.
Having a Correct Mindset
What these beginners lack is a systematic plan or a roadmap to online success. The path to online marketing success is clear when one begins with having the correct mindset to doing the business online. Having a correct mindset to succeed online helps an aspiring marketer to form positive habit patters to learn the basic fundamentals of creating a successful online marketing business.
The 3 Cs of online marketing success
Here are the three Cs for any aspiring marketer to get on the road to create a successful online business
Content
The World Wide Web is a big resource of content. Essentially it's world of information out there. People now have easy access to information that can help solve their problems. That's the simple and logical reason for people to make searches with the world's number one search engine, Google. By using specific keywords, people can search for information instantaneously in Google.
Online marketers have many strategies to get a web business up and running, in order to provide ready information on niche products and services. Having a blog or website is a great start to create a website business.
Content for a website comes in two ways: educational and promotional. Good websites provide content of value that can help provide the information that people are searching for. The saying that Content is King is justified when the information provides an educational value to users of the internet.
At the same time online marketers provide promotional content. The front end to a web business is to provide educational content to offer value to the website reader. A successful web business is well monetized by creating promotional offers to potential customers. Monetization allows an online marketer to promote, market and sell to customers.
Creativity
Promoting a successful and profitable online business implies that we must be able to utilize the ready content to create a highly creative website that can entice and attract website viewers. Content is king but a well-designed Copy is one that converts sales. Good copywriting with content of value is the hallmark of a successful online marketer.
Connect
The World Wide Web is connects the power of Information Technology with that of Social Media. Having a good website or a great product or service does not constitute a business. Without people we have NO business. Ours is now a business of connecting with people. Social media is an integral part of any web business. Social networking platforms drive traffic to our online business. Social interaction is key to the success of any internet marketing business. We can build a successful web business when we can brand our profile in the social networking world. People will gain trust and confidence when they have a perceived idea of what we do in our online business.
Content is the reason Search began in the first instance and you can find out more information at http://bumblogger.com/ and discover HOW-TO start your very own web business Step-by-Step!
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What Is Digital Marketing in 2019? Learn Digital Marketing Tutorial for ...

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Blogging For Businesses

Blogging, for some people, has a bad reputation. Critics think it's just for hipsters or digital nomads. They think it's just a fad.
But blogging can help any business. Here's how and why.
Done correctly, a blog prints money.
Search engine optimization (SEO) is the lifeblood of any blog. It is how you get Google to put your page high up the rankings when people search for things.
Google makes billions of dollars from ads, companies paying them to put their site first for certain keywords (what people type into Google). But you can get up the ranking for free.
Online shops and static pages find it hard to rank highly on Google. This is where your blog comes in. It can shoot your site up the rankings list and attract many more leads by targeting profitable keywords.
Keywords are the most basic part of SEO. By using the phrases or words people search for in your blog posts, Google will know that if it sends people to your post it will help people solve their problem.
Research keywords, I have guide here[link], and target high traffic, low competition ones.
Updating your blog consistently will help it rank higher on Google. Google gives each site an authority score for keywords. It trusts sites update frequently and recently over those that might be years out of date.
New blog posts every week will help boost your sites authority and help you climb the ranking list.
Authority is also boosted by well written, researched and lengthy blog posts. Producing those types of articles is called content marketing, attracting leads with the content you produce. A blog is the best place to start with content marketing.
You must build trust with your audience. Keep them coming back by giving them valuable content. It's hard to sell something to a first-time visitor. By making them come back to your site you have a greater chance on converting that lead into a sale.
It takes around 8 interactions before a sale is made. More touchpoint, such as reading a blog post, signing up for a newsletter, watching one of your videos, you have with a customer the better.
Blogs also allow you to show you personality. People like buying from other people. Use your blog to show off the human side of your business.
Blogs are also a great way to engage with leads. Let people comment on your posts and then reply to them. It's a great way to build trust.
Blogs also tell you what people are interested in. The traffic on certain posts tells you what people are looking for. Now you can go and provide them with that.
Blog posts can also go viral. People share content they find interesting or useful. Giving them that type of content expands your audience.
It may sound tough, but I've got some advice on how you implement and achieve all these things here.
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