Monday, November 25, 2019
7 Habits of Great Email Marketers
If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain.
Habit 1: Always Add Value
Assume your reader is busy. Also assume they're annoyed and looking to take it out on someone. If you do this, you'll write emails in the right way.
You'll be entertaining.
You'll be useful.
What you won't be is annoying, long winded for no reason, insulting or a waste of time.
Every email you send should be valuable. It should offer a unique insight or provide something useful.
I know one marketer who hadn't quite figured this out. She would send a weekly email talking about what she's up to and the latest offers. The problem was this only changed every month or so, meaning she sent the same email - word for word - three times in a row.
Sometimes you need to say the same thing more than once. That doesn't mean you have to say it the same way. Keep it fresh and reward the reader for opening your email.
Habit 2: Focus On Success and Forget About Losers
Let's say you create an amazing bribe to entice subscribers onto your list.
Then you see someone subscribe, download your bribe and unsubscribe 20 minutes later.
You might be tempted to get upset and start rethinking things.
Don't. You can forget about people like that. Freebie-seekers won't buy from you anyway, so who cares?
Focus on making sales. If a bunch of subscribers opt out of your list but you make record sales, that's a win.
Focus on building the relationship. Someone might be on the fence now and that's okay. Give them time, keep offering value and they'll probably buy later. And if not, who cares, right?
If your readers are trusting you more and more over time, then email marketing is working. If you're making sales, then it's working. Forget about individuals who just want your free bribes - they're not worth thinking about.
Habit 3: Learn From the Best
Who are the best email marketers in your niche?
Who are the best on the planet?
Have a read of their emails. Subscribe to their list. Notice what they say and how they say it. Compare their bribe to yours.
What can you learn from them?
What shouldn't you learn from them, because it won't work for you?
Trust me - the best marketers ask themselves this a lot too. Marketing always changes, so even the best know they need to keep learning.
Habit 4: Find Your Unique Voice
I said learn from the best. I didn't say imitate them.
When you study the best marketers, you'll notice a lot of amateurs imitating their style. I don't recommend it.
For one thing, it doesn't work.
For another, it's harder than figuring out your own voice.
Pay attention to how you speak in person. What's your energy like? Are you upbeat or crotchety? What strange phrases do you like to use?
Write your emails like this.
Yes, you want to come across as professional. Definitely do that. You also want to come across as human, though.
Habit 5: Be Reliable and Consistent
If you say you'll email five times a week, then email five times a week.
If you imply you'll add value with every email, then do so.
Consistency is key. Is it the most important thing? I don't know, but if you're consistent and you live long enough, success is guaranteed.
Habit 6: Sell
Your email marketing exists to sell. This is part of the value you add to the world. If your product or service helps people, then you owe it to them to convince them to buy.
Yes, you get something out of it.
But so do they. If there's mutual benefit and you're transparent about it, then it's the most ethical thing you can do.
Some people sell with every email they send. Others like to break it up with useful content. That's up to you to figure out - though you'll notice I sell with each of these. No matter what you choose, though, don't let a week go by without selling something to your list.
If they don't like it, they can leave. Say good riddance, as per Habit 2.
Habit 7: Keep Growing Your List
Over time, people will opt out. It doesn't matter how good you are or how amazing your emails are. It happens.
This means you keep needing new subscribers, even if you want to keep your numbers stable.
You need to keep growing just to stay in the same place.
Some part of your marketing efforts need to be dedicated to capturing subscribers. In between writing sales letters and emailing your list, you need to go out there into the world to find new readers.
Put your ethical bribe in front of them. Wiggle it enticingly until they can't resist anymore.
But remember, not all subscribers are equal. Go to where your ideal clients live - haunt their forums and Facebook groups and, if it's not against the group's terms, invite people to subscribe.
Want to get in on the email action?
If you want to keep learning about what email can do for your business, then sign up for this simple training for beginners here:
Article Source: https://EzineArticles.com/expert/William_T_Batten/2522089
The Top 5 Benefits of Email Marketing
There's a huge misconception that email marketing is an old marketing method from a bygone era. However, though it predates Facebook, Instagram, and Snapchat, email still remains a crucial part of a successful marketing strategy.
From its inception, email has continued to evolve. It transformed from being a means of simple message between academics to a global communication channel. According to Statista, the global email users amounted to 3.7 billion and the number will grow to 4.3 billion in 2022. That's half of the planet's population, we are talking about here! These numbers obviously justify that email marketing is a crucial means of marketing channel and you must not be missed out.
There are countless numbers of benefits that comes to email marketing that business could never ignore. Certainly, we won't be able to note all of them in a single post, however, we can discuss the top 5 benefits of email marketing that every business owner must be aware of. So, let's dive straight in!
Measurable results: Knowing what works is great. By using email marketing you can analyze campaign metrics by making use of various analytic software. You can effortlessly test different content, template, images, and subject lines to determine which one is most efficient. This enables a marketer to optimize future campaigns which increase the campaign effectiveness.
The most often measured metrics among campaigners are open rate, bounce rate, click-through, and conversion rate. However, if you are looking to measure more crucial numbers such as ROI, subscriber lifetime value or revenue per subscriber, you can do that effortlessly as well. If you see an email with a great click-through rate, you can analyze the data for your future campaigns. For instance, if you find out an email with a particular subject line performing really great, you can write similar subject lines for your next campaign for drawing similar results.
The insight is key to determining what is working and what needs to be improved upon. And out of the multitude of online marketing strategies, email campaign happens to be the simplest and most accurate way to measure campaign data.
User preference: When it comes to communicating with a business, customers tend to prefer email most of the time. According to studies conducted by MarketingSherpa, more than 55% of prospects prefer email as the most favored way to receive promotional content or business update from companies with which they are interested in doing business. Less than 25% of participants preferred social media, and about 17% prefer SMS.
The number definitely suggests that it is logical for businesses to invest resources into concentrating more on email marketing. In fact, according to Salesforce, 74% of marketers already using email to drive more sales and 21% of them are considering to begin emailing within the next few months to drive more revenue. If you are still neglecting, you are making your competitor's life easy.
Strong Return on Investment: This one is perhaps the most appealing benefit of email campaign for a business owner. You don't have to carry any print cost, no advertising rate, and no media space costs as well. The cost of email marketing is much lower than compared to other forms of marketing methods. Besides low cost, the return on investment of email marketing is massive. A well developed and strategically placed email marketing will help you to earn more cash period. According to Nielsen DMA, for every USD 1 spend on email marketing, a business owner can expect to receive USD 32(2018), isn't it massive? There are more notable benefits of email campaign, however, this one definitely tops the chart for keeping your business afloat and profitable.
Pertionalization: Open rates are the most reliable ways to determine how great the email marketing strategy is working. The average email open rate is about 20.81%. On the other hand, the average open rate for welcome email is 82%. Why the massive change in numbers? Well, the thing is, welcoming messages are more personal and clients love personalized emails. According to Lifecycle Marketing, emails which hold personalized subject lines generate 50% higher open rates. So a great email marketing tactic is to add personalized your subject lines and greeting messages to add recipient name when you deliver the email to your prospects to guarantee maximum open rates.
Environmentally-friendly: Global warming is real and people are scared about what the future holds. Email marketing is better for the environment and can help to reduce global warming. How? Well, more than 90% of papers comes from cutting down a tree which has a tremendously negative effect on the global environment. However, when you are using emails, nothing is getting printed, users getting the content in virtual space so no tree is dying for your cause.
Wrap up
There are numerous benefits of email marketing. Mainly, it all turns down to the fact that this marketing method is affordable and above all, offers incredible results. With email marketing, you can enforce your brand presence, grow your business and drive revenue without breaking your overall marketing budget in one single stroke. Email marketing is efficient and effective which should be an integral part of business marketing strategy, not an option.
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Article Source: https://EzineArticles.com/expert/Srimanta_Koley/2450736
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