GSMEntrepreneur

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below. 1. Invest in machine Learning and Artificial intelligence (AI) First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing. In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the inform...

By  Arnav Sharma Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today's business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon. However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We've mentioned the top 5 courses you can enroll in, with Google today! AdWords Fundamental Course Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage ...

By  Shalini M Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below. 1. Invest in machine Learning and Artificial intelligence (AI) First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing. In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots t...