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Importance Of Having A Website Banner

Needless to say, you never get a second chance to make a first impression on anyone's mind. And when a visitor comes to your website so the first thing that makes your company's impression on their mind is the banner of your website. Therefore, having an eye-catching banner is as important for your website as salt in a dish to add taste. After all, you also want to make a first impression on your visitor's mind. Don't you?

On the off-chance, your website doesn't have any such banner so the chances you are losing more customers than you are gaining right now. A banner is a sort of advertising over the World Wide Web that showcases your offers to your customers and holds their attention. Here are some points that make you understand the importance of having a website banner.

Encourage Visitors: One of the common reasons to have a website banner is that it helps to encourage your customer to stay on your website for further browsing to understand your offered products and services. All in all, it increases the visibility of your website on different search engines and easily captures their attention.

Cheapest Way Of Advertising: Advertising can do wonders for your business growth and if you are not investing in it to save your money so you probably losing the countless business opportunities. Yes, advertising is expensive, but not all the time because website banner is the cheapest way to do it in an effective and creative manner.

Promote Company News: If your business holds any event and want people to know about it, so, website banner is the easiest way to do so. It allowed you to promote your company news and important information in a manner that captures the attention of its visitors, so, more and more people get involved in it.

Highlight Hot Products And Services: Another reason to have a website banner is that it helps to highlight your star products and services in front of your customer. It increases your conversion rate and gives new wings to your business promotion.

What do you think now? All above points clear your doubts regarding its importance for your business. The banner can be challenging to design but can do a miracle for your business growth and therefore you should hire a Website Designing Company to do this task. The banner is the gateway of your website makes sure it should be attractive and informative as well that increases your presence over the World Wide Web.

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Article Source: https://EzineArticles.com/expert/Gunjan_Singh/2184428

10 Tips For Effective Web Design

A Successful Website Needs Link Popularity

Linking your site from other websites is one of the most common ways to get your site noticed on the internet.

However, there has been some misuse of this technique in the way of creating 'link farms'. This has caused the search engines to take notice and set restrictions of sites using this link farming technique. Moreover, if you are a website owner that uses link exchanges correctly, you can get some great results with this technique and see significantly more traffic coming to your site, which in turn will help increase your search engine ranking.

The basic method for link exchange is a simple link swap where you contact another website owner and offer to put their link on your website in exchange for them putting your link on their website. The correct terminology is a reciprocal link. You would usually do this with a website that had relevant content to your website.

Another common way to build links to your site is to pay for incoming links from high ranking websites. This is an effective method but the payment may be recurring on a monthly basis.

You can also add article marketing to build links. Article marketing is simply writing articles that are relevant to your niche and then submitting them to other websites, mainly article directories. With each article that you submit, you include a link to your website. You can then submit your article to high-ranking article directories like EzineArticles.com. Readers love to know more about the topic they are searching for and if you provide good information in your article then your readers will more than likely click on your link and visit your website.

Joining a forum online that relates to your niche is also a good idea. You can become a contributor by posting regular posts and comments. Set up your signature to include a link back to your website and every time you post on the forum you are creating another link pointing back to your site. If you make your comments interesting and informative, other forum members will likely click on your signature link and visit your website. Before you do this, please read the forum rules. Some forums strictly frown upon "plugging your site, product or business", while others welcome it. Some forums even have a thread set up specifically for self marketing, so make certain to read their do's and don'ts before hand.

Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you extra internet exposure and remember to link your blog to your website if it's not already part of your site. You can post new content to your blog regularly to increase ranking and exposure.

To increase the traffic to your website you need to be prepared to put in the time and effort required. There are also methods that you can pay for to increase rankings such as the point about paying for inbound links. You can also pay for AdWords advertising to promote your website. If you can afford to pay for these services they will benefit your website but if you can't afford them right now then just try some of the free methods.

With any of these link building methods you need to target a specific audience to your niche. This is particularly so with the paid methods as you don't want to pay to receive visitors that have no interest in your niche, product or service.

You also want to keep your current visitors coming back and you can do this by having an interesting and quality website that they will want to return to. Monitor each method that you use for building links and find which one's work best for you, then continue to build using the methods that are working well.

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Article Source: https://EzineArticles.com/expert/Gaynor_Wilson/2323729

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10 Tell-Tale Signs Of A Quality Website

By Renuka Sharma 

Websites are launched by a gazillion website development companies every second. However, you visit only those that appeal to you functionally and aesthetically. Now, this preference is a function of several parameters, of which 10 are listed below.

1. The website resonates with you - the target audience

A quality website speaks to you in your language. The most successful websites stay away from corporate gobbledygook, and eliminate the fluff like it was plague.

2. It communicates a compelling value proposition

When you arrive on a website, its homepage should compel you to stick around. It's the best place that a business can make an impression on you with its value proposition so that you don't ditch it for its competitor's website. All web design companies should take note of this.

3. Optimised for mobile devices

User centered design is not just a buzzword. It is meant to be practiced. And if you are someone from a web application development agency reading this article, make it a point to constantly remind your team members from here on that almost every Internet user accesses the web from a mobile phone. (there are currently close to 730 million mobile phone users). Moreover, there shouldn't be 'flashy' objects like flash banners, animations, pop-ups or overly complicated elements that obtrude browsing. Less or no dependency on flash objects is a sign of good design thinking.

4. It has clearly defined calls-to-action

The purpose of each page in a website is to get you to navigate through the website and move you further down the funnel. The most usable websites use primary and secondary calls-to-action to direct you to the next logical step. CTAs tell you what to do next so that you don't get overwhelmed or lost. Which is why writers in UX/UI agencies spend time in crafting the most effective CTAs.

5. Answers 'Who I am', 'What I do', 'What can you (the visitor) do here'

A well-known brand or company can get away with not having to describe who it is and what it does. This is solid branding identification. But the reality is that most businesses need to answer these questions so that visitors know that they are in the right place. In his book, Don't Make Me Think, author Steve Krugg clearly states that if visitors can't identify what a business does within seconds, they won't stick around long.

6. Comes with a clear identity

Pay close attention the next time you're surfing the Internet. Watch for sites with logos or titles that are obscure, or a design so cluttered with ads and banners that the pertinent information gets lost. A good website always keeps its identity visible. And it's also brief and concise with its text.

7. Has good navigation

What is GPS to mobile phones, navigation is to a website. Just as homes are easier to find with a good map, web content is easier to find with good navigation. If a website doesn't have it, its competition likely will.

8. Hosts only good content

Good not only means interesting, but also accurate, fresh and well-communicated. Remember, you like everyone else have a short attention span. Hence, a quality website will keep its content clear and succinct, use proper grammar, spell words correctly, will be accurate, relevant, and up-to-date. A good website will also have an up-to-date blog and social media handles - a good go to market strategy.

9. Is secure

A robust website will urge you to use strong passwords for your accounts. Also, if the site is built on a platform like WordPress or Magento, timely updates will help it function better. These periodic updates often address security issues found by other users and developers.

10. It has testimonials

A sincere website will always establish its credibility with the help of testimonials. In today's social world, shoppers increasingly rely on the feedback of others, even if they've never met them. Testimonials from a client or customer feel more genuine than sales copy written by the website owner.

Website development is the most important and the best way to uplift your business on Google thereby creating awareness among your target audiences. Therefore you need not look further dy is there for uplifting your business.

Article Source: https://EzineArticles.com/expert/Renuka_Sharma/2498413

20 Easy SEO Tips For Brand New Websites In 2019

Boost Organic Traffic To Your Website With A Reliable Digital Marketing Agency

Are you planning to increase your business revenue by getting more traffic to your website through SERPs (Search Engine Result Pages)? If yes, you can do it by adopting advanced SEO strategies. Every business owner does not have expertise in SEO. So, they opt for a digital marketing agency who works on their behalf and promote their goods and services on search engines like Google. In today's fast-moving world, nobody has enough time to view various search pages. Most people click links from the top search results on Google. If your web pages are coming up on the top searches with the highly searched keywords, there are more chances to gain traffic to your website.

Implementing White Hat SEO

Google wants you to follow genuine SEO techniques and avoid practices against to Google guidelines. White hat SEO is preferred by the search engine to list your keywords on its top search results constantly. White Hat SEO should be the first thing that you should check with the digital marketing agency. The industry-specific requirements may vary for planning internet marketing techniques. However, the type of SEO activities which are going to do would remain the same. Ensure to always go for White Hat SEO with your digital marketing company and promote your business genuinely.

Strategies As Per The Latest Google Algorithm Update

It is important to follow the internet marketing strategies as per the latest updates in Google algorithm. In SEO industry, you have to remain updated to compete with your rivals. Search engines come up with updates every now and then in their algorithm. Dependable SEO services ensure to keep this aspect in mind and take marketing steps accordingly. Before hiring any digital marketing agency, you can check out which strategies they follow to promote online portals.

Rich Content To Stay At The Top Of Search Results

Content is called king in search engine optimization. The worth of quality content plays a big role in the marketing tactic of digital marketing agencies. They hire skilled and knowledgeable writers to do the task. But, the content is more than just words and phrases in SEO. It is the entire structure of your website. The coding, images, tags, description and other stuff that is included on a website should be of good quality to drive organic traffic. Google considers the richness of the content very seriously. It is also necessary to keep on updating fresh content on your website to keep it live on SERPs.

If you are looking for SEO services, you can visit Markup Designs online. This is a reliable digital marketing agency for all online marketing services.

Article Source: https://EzineArticles.com/expert/John_Samual/775370

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