GSMEntrepreneur

Get to Know Your Social Media Metrics It doesn't matter which social media platforms you're using to promote your business?-if you're not measuring your results, you're wasting your time! You need to be tracking things like which posts perform better than others, and which types of content your users like best. According to Twitter, 336 million people use the platform every month. But early on, I was struggling to see the value of Tweeting. It was hard for me to justify the amount of time and effort I was spending on it, before I understood how to properly market there and calculate Twitter ROI (return on investment). Yes, I saw many celebrities and big brands joining the platform, and it became an active community to Tweet about politics-Barack Obama even announced he'd won the 2012 presidential election on the platform. But how could it work for me and my clients? I see things differently now, and put a lot of effort into marketing on this platform (as...