GSMEntrepreneur

If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain. Habit 1: Always Add Value Assume your reader is busy. Also assume they're annoyed and looking to take it out on someone. If you do this, you'll write emails in the right way. You'll be entertaining. You'll be useful. What you won't be is annoying, long winded for no reason, insulting or a waste of time. Every email you send should be valuable. It should offer a unique insight or provide something useful. I know one marketer who hadn't quite figured this out. She would send a weekly email talking about what she's up to and the latest offers. The problem was this only changed every month or so, meaning she sent the same email - word for word - three times in a row. Somet...