GSMEntrepreneur

By  Shalini M   I n recent times, social media platforms have taken the market by storm. Not one or two, but there are several platforms where one can post their creative ideas like pictures and videos. Also one can follow various people there if one likes their content. Seeing that these platforms have millions and billions of users and out of the 70% of the users are regular ones, these spaces have turned into a great channel for marketing and advertising. However, it is not enough to just have great content one also will have to increase their fan following. Who are fans and followers? People who use a certain platform not only post their content, but also look for other people's content with whom they can connect. So when these people start following their favorite accounts religiously, they become a follower and a fan. Just like marketing happens in the real world, one will need more fans and potential customers to follow them on social media so that they can be...

B y  Shalini M    Followers play a big role these days in making ones social media account popular and profitable. Everyone knows the power of the fans, and the same goes for social platforms too. More followers mean more social presence and that in turn means more chance of increasing one's customers. However, sometimes social media platforms are not for business, in that case, they are for increasing one's presence and make oneself popular by creating great content. in both the cases having a good number of followers is really important as there is a huge competition out there. Being popular on social media can have a lot many benefits as one well known by many, one can earn money by being a part of promotions and also one can get noticed by some of the influential people out there. Therefore, one should put their attention to increasing their followers, some of the ways that can help are: Create an interesting profile Every potential follower when discovers a...