A Short Rant About Email Marketing Mistakes to Avoid
f the thought of using emails to sell intimidates you, don't worry. The good news is that if you screw up email marketing, you're in good company. You can even get decent results if you make these mistakes, apparently. I wouldn't know - I was lucky enough to receive some excellent training before I started dabbling. Even without this training, I like to think I'd avoid some of these. The biggest screw-ups seem obvious to me. Based on what pollutes my inbox (temporarily, before I race towards the unsubscribe link), even some experts need a little schooling on this. Don't think of this as a rant. Think of it as a list of things to avoid doing. The first thing is to make sure your name makes sense. Yes, this is advice that I need to give apparently. Again, some digital marketing experts get this wrong. But your emails should clearly be from you (if you want to be personable) or your company's name (if you want your brand to shine). Many people say you...
