GSMEntrepreneur

For digital marketing to be effective, you need a clearly-defined campaign strategy. As a small business owner in the Gold Coast, limited budgets additionally emphasize the need for strategic decisions. Online marketing strategies differ from business to business. Every business needs its own distinct and specific strategy that is best suited for its industry or niche, be it construction, restaurants and coffee bars, plumbing, roofing, real estate, or even a dentistry practice. Combining SEO and PPC ad campaigns A very common and usually effective strategy involves adding PPC ads to your SEO tactics. How does this work? •1. Do detailed research on relevant keywords to your local business and the industry in general. Then, simply choose those powerful enough to bring in the largest amount of traffic. •2. Know your target audience; their location, gender, age group, and most importantly, income. Identify your biggest customers in this group; those who have the potential to gi...