GSMEntrepreneur: November 2019

Saturday, November 30, 2019

Importance Of Having A Website Banner

Needless to say, you never get a second chance to make a first impression on anyone's mind. And when a visitor comes to your website so the first thing that makes your company's impression on their mind is the banner of your website. Therefore, having an eye-catching banner is as important for your website as salt in a dish to add taste. After all, you also want to make a first impression on your visitor's mind. Don't you?

On the off-chance, your website doesn't have any such banner so the chances you are losing more customers than you are gaining right now. A banner is a sort of advertising over the World Wide Web that showcases your offers to your customers and holds their attention. Here are some points that make you understand the importance of having a website banner.

Encourage Visitors: One of the common reasons to have a website banner is that it helps to encourage your customer to stay on your website for further browsing to understand your offered products and services. All in all, it increases the visibility of your website on different search engines and easily captures their attention.

Cheapest Way Of Advertising: Advertising can do wonders for your business growth and if you are not investing in it to save your money so you probably losing the countless business opportunities. Yes, advertising is expensive, but not all the time because website banner is the cheapest way to do it in an effective and creative manner.

Promote Company News: If your business holds any event and want people to know about it, so, website banner is the easiest way to do so. It allowed you to promote your company news and important information in a manner that captures the attention of its visitors, so, more and more people get involved in it.

Highlight Hot Products And Services: Another reason to have a website banner is that it helps to highlight your star products and services in front of your customer. It increases your conversion rate and gives new wings to your business promotion.

What do you think now? All above points clear your doubts regarding its importance for your business. The banner can be challenging to design but can do a miracle for your business growth and therefore you should hire a Website Designing Company to do this task. The banner is the gateway of your website makes sure it should be attractive and informative as well that increases your presence over the World Wide Web.

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Article Source: https://EzineArticles.com/expert/Gunjan_Singh/2184428

Why Print Must Be A Part Of Your Content Marketing Strategy

Once print marketing was the only game in the city. Banners, posters, business cards, flyers and ads in the newspapers where your only option for getting the word out regarding your business.

Then came the internet.

And with the arrival of new email lists, websites and social media everything changed. In the past few decades, marketing has shifted entirely to a digital platform.

So does this means that print media is gone? That's not true. In fact, there are several reasons why it is essential to join print advertising into your content marketing techniques.

It Hangs Around

Email can be ignored or sent to the spam box with one click never to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and brightly colored brochure with visually appealing pictures or unique business card in a diverse shape is something you might not want to throw in the trash can immediately.

On the contrary, you might stick it to the fridge or keep the card in your wallet. In simple words, print media has more chances to stay in hand, and that's what a good marketing strategy is.

It's Already Printed

A lot of marketing comprises of discount and coupon codes, which must be printed to be used. This is quite a hassle for a lot of people, which is why many of them skip and never make use of such marketing.

However, discount codes and coupons that are already printed, mailed or distributed are more likely to be used. Additionally, some vouchers can be cashed by displaying a barcode on your cellphone; most people even find this too much to do. Taking a coupon out of your bag and using it to shop, is more comfortable.

People Trust It

In the end, the most critical point is that people still remember the old marketing ways. They remember seeking for jobs through newspapers and cutting out coupons from magazines. They remember handing out business cards on different occasions. This marketing strategy helped in building trust. People trust print marketing because before digital marketing came to life, print marketing was the king.

Digital marketing offers countless benefits that traditional marketing can never compete with. But what we should realise is that both these marketing strategies can work well together as new and old clients both respond efficiently to print media strategies. Try making use of print media in your digital marketing strategy and see how it can do wonders for your business.

At Inteleprint, our focus is to help build strong business relationships with their clients with amazing print products and services. We offer brilliant print products at reasonable prices.

Article Source: https://EzineArticles.com/expert/Andrew_Scott/2500792

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

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What Is An Online Sales Funnel?

By Peter Mangini

What is a Funnel and How Do They Work?

When the word funnel is mentioned I usually visualize a car with the hood opened and an oil funnel in the picture. I'm not the only one, I know because a number of people have asked me to explain what a marketing funnel is. The subject gets many confused and a bit discouraged but it need not be so.

A marketing funnel is really very simple and some make it more complicated than it needs to be. Actually, the best and most successful funnels have only 3 steps and are very simple. The more steps that are added leave a better chance that the viewer will not finish the process designed to get them to a certain end result.

The end result, or goal, of the funnel, can be a number of things including a sale, an opt-in, a phone call, a sign-up, or lead. These are called conversions and are the end result of the funnel.

A website is a funnel even if someone doesn't understand just what a marketing funnel is. Someone sets up their site with the intentions of drawing traffic to their site for a specific purpose, let's say to purchase a product. They might see an advertisement ad on another site and click on it to get to the someone's site. The visitor reads some of the website content and clicks to go to the next step or to make a purchase.

That's typical of a sales funnel and sounds really simple, right? There are said to be over 2 billion viewers online and any website owner would love to get as much of that traffic coming to their site as possible.

Through various outreach campaigns on social media sites and forums, articles written, podcast, videos made, or a webinar, the site owner draws traffic into the funnel that travels through the website page and a percentage will click to proceed and the rest will move onto something else.

That is how simple a funnel is and as mentioned, the end result or goal can be to get an email address, get the visitor to click something, or to make a purchase, each is considered a conversion.

There are funnels that have more steps depending on what the design of the funnel is for the visitor but the fewer steps get better results.

How do they work?

Think of yourself as a tour guide leading visitors onto and through your website and leading them where you would like them to go and to do what you would like them to do. The site owner tries to direct them to click here or go there and see a great product that will enrich their lives in one way or another.

So website owners are like tour guides on their own websites and it's best that they understand drawing viewers into a funnel, their website, and being a tour guide leading them to the goal, or point of conversion with every page.

The Components and Tools Needed for a Funnel

The very first thing needed for a funnel is an idea. An idea could be for a video, a blog post, podcast, audiobook, a presentation, a free offer, or a webinar.

Another thing that's needed is a desired goal or end result, whether it be a sign-up, a sale or something else. Then figure out how to get the desired end results starting from the idea.

Figure out what you want your site visitors to do. What's the purpose of the site? Determine what your funnels end result is and then you can design the pathway toward the end result.

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Article Source: https://EzineArticles.com/expert/Peter_Mangini/2298216

Why Should You Consider SEO Services for Your Business?

By Edmund Brunetti

Since the dawn of the internet, it has become one of the most used services in the world. It connects users and companies with everything they could ever want, ranging from information about obscure topics to the latest scores in sports games. By getting seen, businesses greatly increase their chance of success and can achieve their goals.

However, the internet takes some time to master so that you can effectively build your brand online and gain steady visibility. Companies would be wise to speak with an SEO agency. In Los Angeles, there are plenty of reputable experts in SEO that can make sure your business reaps all of the benefits of online branding. Let's take a look at some of the ways an SEO consultant can lead to improvement in several business areas.

Increased Web Traffic

By building your SEO content, you will see your website featured closer to the front of the search engines as time goes on. With dedication, you can become a constant feature on the first page when users search for content related to your niche industry. This position on the front page is accomplished by SEO, which is what many search engines use to determine the visibility of your content.

Using the right keywords is also highly important, as this can make or break your visibility and outreach. SEO professionals can take inventory of your brand and use keywords that call attention to users while increasing your ranking. They can optimize descriptions and meta tags, growing your brand's outreach and also leading to more traffic on your website.

More Brand Awareness

If you constantly see your website featured on the first page of search engine results, that means you are likely doing well when it comes to making sure your brand is in the eyes of users. Once they get more familiar with seeing your business, they will feel more confident in making purchases and utilizing your services. One of the ways to accomplish this involves an SEO agency in Los Angeles doing what is known as smart keyword stuffing, which makes it easier for users to find you on all platforms.

Build Your Network Through Social Media

While the search results are one thing you should focus on, SEO experts know that your presence on social media platforms is also an indicator of your performance and how well you are known to users. Not only do they increase your visibility on platforms like Google - your social media will also be managed. Having high visibility on apps like Instagram or Facebook can mean much more business from global customers and increased outreach to your target audience.

Now that you understand how an SEO consultant can benefit you and your business, it's imperative that you proceed and take the first step and contact an agency. By doing so, you will be put in touch with a team of knowledgeable professionals that will keep your business at the top of the charts with precision and ease, therefore leading to more opportunities for expansion in the future.

For gathering more information about SEO agency in Los Angeles please check out this link.

Article Source: https://EzineArticles.com/expert/Edmund_Brunetti/456890

The Three Cs for Online Marketing Success

Online marketing success comes about for every aspiring marketer in a very subjective manner.

The marketer has got to maintain a high consistent positive mental attitude in his or her efforts to succeed online.

Most aspiring marketer come into the business with little or no planning. They lack the skills and book knowledge that is a prerequisite for succeeding on online marketing.

Too often many beginners are too hasty in wanting to try out 'everything' online in their quest to succeed online. Eventually they get mentally burned out because their online marketing efforts fail as a result of information overload and most of them ended up suffering from a state of paralysis of analysis. Instead of focusing on mastering one or two online marketing strategies they execute too many strategies that lead them into oblivion when results do not show up.

Having a Correct Mindset

What these beginners lack is a systematic plan or a roadmap to online success. The path to online marketing success is clear when one begins with having the correct mindset to doing the business online. Having a correct mindset to succeed online helps an aspiring marketer to form positive habit patters to learn the basic fundamentals of creating a successful online marketing business.

The 3 Cs of online marketing success

Here are the three Cs for any aspiring marketer to get on the road to create a successful online business

Content

The World Wide Web is a big resource of content. Essentially it's world of information out there. People now have easy access to information that can help solve their problems. That's the simple and logical reason for people to make searches with the world's number one search engine, Google. By using specific keywords, people can search for information instantaneously in Google.

Online marketers have many strategies to get a web business up and running, in order to provide ready information on niche products and services. Having a blog or website is a great start to create a website business.

Content for a website comes in two ways: educational and promotional. Good websites provide content of value that can help provide the information that people are searching for. The saying that Content is King is justified when the information provides an educational value to users of the internet.

At the same time online marketers provide promotional content. The front end to a web business is to provide educational content to offer value to the website reader. A successful web business is well monetized by creating promotional offers to potential customers. Monetization allows an online marketer to promote, market and sell to customers.

Creativity

Promoting a successful and profitable online business implies that we must be able to utilize the ready content to create a highly creative website that can entice and attract website viewers. Content is king but a well-designed Copy is one that converts sales. Good copywriting with content of value is the hallmark of a successful online marketer.

Connect

The World Wide Web is connects the power of Information Technology with that of Social Media. Having a good website or a great product or service does not constitute a business. Without people we have NO business. Ours is now a business of connecting with people. Social media is an integral part of any web business. Social networking platforms drive traffic to our online business. Social interaction is key to the success of any internet marketing business. We can build a successful web business when we can brand our profile in the social networking world. People will gain trust and confidence when they have a perceived idea of what we do in our online business.

Content is the reason Search began in the first instance and you can find out more information at http://bumblogger.com/ and discover HOW-TO start your very own web business Step-by-Step!

Article Source: https://EzineArticles.com/expert/Peter_TP_Wong/289253

What Is Digital Marketing in 2019? Learn Digital Marketing Tutorial for ...

Blogging For Businesses

Blogging, for some people, has a bad reputation. Critics think it's just for hipsters or digital nomads. They think it's just a fad.

But blogging can help any business. Here's how and why.

Done correctly, a blog prints money.

Search engine optimization (SEO) is the lifeblood of any blog. It is how you get Google to put your page high up the rankings when people search for things.

Google makes billions of dollars from ads, companies paying them to put their site first for certain keywords (what people type into Google). But you can get up the ranking for free.

Online shops and static pages find it hard to rank highly on Google. This is where your blog comes in. It can shoot your site up the rankings list and attract many more leads by targeting profitable keywords.

Keywords are the most basic part of SEO. By using the phrases or words people search for in your blog posts, Google will know that if it sends people to your post it will help people solve their problem.

Research keywords, I have guide here[link], and target high traffic, low competition ones.

Updating your blog consistently will help it rank higher on Google. Google gives each site an authority score for keywords. It trusts sites update frequently and recently over those that might be years out of date.

New blog posts every week will help boost your sites authority and help you climb the ranking list.

Authority is also boosted by well written, researched and lengthy blog posts. Producing those types of articles is called content marketing, attracting leads with the content you produce. A blog is the best place to start with content marketing.

You must build trust with your audience. Keep them coming back by giving them valuable content. It's hard to sell something to a first-time visitor. By making them come back to your site you have a greater chance on converting that lead into a sale.

It takes around 8 interactions before a sale is made. More touchpoint, such as reading a blog post, signing up for a newsletter, watching one of your videos, you have with a customer the better.

Blogs also allow you to show you personality. People like buying from other people. Use your blog to show off the human side of your business.

Blogs are also a great way to engage with leads. Let people comment on your posts and then reply to them. It's a great way to build trust.

Blogs also tell you what people are interested in. The traffic on certain posts tells you what people are looking for. Now you can go and provide them with that.

Blog posts can also go viral. People share content they find interesting or useful. Giving them that type of content expands your audience.

It may sound tough, but I've got some advice on how you implement and achieve all these things here.

I've created a step-by-step guide to making money online! It is a completely FREE guide that any beginner can follow along: Click here to discover all steps.

Article Source: https://EzineArticles.com/expert/James_Pierce/1235372

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7 Habits of Great Email Marketers

If you want to get your email marketing off to the right start, it helps to think like the pros. There aren't many rules with email marketing and it's important to find your won approach. That said, if you start with these ideas in mind, you'll skip a lot of pain.

Habit 1: Always Add Value

Assume your reader is busy. Also assume they're annoyed and looking to take it out on someone. If you do this, you'll write emails in the right way.

You'll be entertaining.

You'll be useful.

What you won't be is annoying, long winded for no reason, insulting or a waste of time.

Every email you send should be valuable. It should offer a unique insight or provide something useful.

I know one marketer who hadn't quite figured this out. She would send a weekly email talking about what she's up to and the latest offers. The problem was this only changed every month or so, meaning she sent the same email - word for word - three times in a row.

Sometimes you need to say the same thing more than once. That doesn't mean you have to say it the same way. Keep it fresh and reward the reader for opening your email.

Habit 2: Focus On Success and Forget About Losers

Let's say you create an amazing bribe to entice subscribers onto your list.

Then you see someone subscribe, download your bribe and unsubscribe 20 minutes later.

You might be tempted to get upset and start rethinking things.

Don't. You can forget about people like that. Freebie-seekers won't buy from you anyway, so who cares?

Focus on making sales. If a bunch of subscribers opt out of your list but you make record sales, that's a win.

Focus on building the relationship. Someone might be on the fence now and that's okay. Give them time, keep offering value and they'll probably buy later. And if not, who cares, right?

If your readers are trusting you more and more over time, then email marketing is working. If you're making sales, then it's working. Forget about individuals who just want your free bribes - they're not worth thinking about.

Habit 3: Learn From the Best

Who are the best email marketers in your niche?

Who are the best on the planet?

Have a read of their emails. Subscribe to their list. Notice what they say and how they say it. Compare their bribe to yours.

What can you learn from them?

What shouldn't you learn from them, because it won't work for you?

Trust me - the best marketers ask themselves this a lot too. Marketing always changes, so even the best know they need to keep learning.

Habit 4: Find Your Unique Voice

I said learn from the best. I didn't say imitate them.

When you study the best marketers, you'll notice a lot of amateurs imitating their style. I don't recommend it.

For one thing, it doesn't work.

For another, it's harder than figuring out your own voice.

Pay attention to how you speak in person. What's your energy like? Are you upbeat or crotchety? What strange phrases do you like to use?

Write your emails like this.

Yes, you want to come across as professional. Definitely do that. You also want to come across as human, though.

Habit 5: Be Reliable and Consistent

If you say you'll email five times a week, then email five times a week.

If you imply you'll add value with every email, then do so.

Consistency is key. Is it the most important thing? I don't know, but if you're consistent and you live long enough, success is guaranteed.

Habit 6: Sell

Your email marketing exists to sell. This is part of the value you add to the world. If your product or service helps people, then you owe it to them to convince them to buy.

Yes, you get something out of it.

But so do they. If there's mutual benefit and you're transparent about it, then it's the most ethical thing you can do.

Some people sell with every email they send. Others like to break it up with useful content. That's up to you to figure out - though you'll notice I sell with each of these. No matter what you choose, though, don't let a week go by without selling something to your list.

If they don't like it, they can leave. Say good riddance, as per Habit 2.

Habit 7: Keep Growing Your List

Over time, people will opt out. It doesn't matter how good you are or how amazing your emails are. It happens.

This means you keep needing new subscribers, even if you want to keep your numbers stable.

You need to keep growing just to stay in the same place.

Some part of your marketing efforts need to be dedicated to capturing subscribers. In between writing sales letters and emailing your list, you need to go out there into the world to find new readers.

Put your ethical bribe in front of them. Wiggle it enticingly until they can't resist anymore.

But remember, not all subscribers are equal. Go to where your ideal clients live - haunt their forums and Facebook groups and, if it's not against the group's terms, invite people to subscribe.

Want to get in on the email action?

If you want to keep learning about what email can do for your business, then sign up for this simple training for beginners here:

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Article Source: https://EzineArticles.com/expert/William_T_Batten/2522089

The Top 5 Benefits of Email Marketing

There's a huge misconception that email marketing is an old marketing method from a bygone era. However, though it predates Facebook, Instagram, and Snapchat, email still remains a crucial part of a successful marketing strategy.

From its inception, email has continued to evolve. It transformed from being a means of simple message between academics to a global communication channel. According to Statista, the global email users amounted to 3.7 billion and the number will grow to 4.3 billion in 2022. That's half of the planet's population, we are talking about here! These numbers obviously justify that email marketing is a crucial means of marketing channel and you must not be missed out.

There are countless numbers of benefits that comes to email marketing that business could never ignore. Certainly, we won't be able to note all of them in a single post, however, we can discuss the top 5 benefits of email marketing that every business owner must be aware of. So, let's dive straight in!

Measurable results: Knowing what works is great. By using email marketing you can analyze campaign metrics by making use of various analytic software. You can effortlessly test different content, template, images, and subject lines to determine which one is most efficient. This enables a marketer to optimize future campaigns which increase the campaign effectiveness.

The most often measured metrics among campaigners are open rate, bounce rate, click-through, and conversion rate. However, if you are looking to measure more crucial numbers such as ROI, subscriber lifetime value or revenue per subscriber, you can do that effortlessly as well. If you see an email with a great click-through rate, you can analyze the data for your future campaigns. For instance, if you find out an email with a particular subject line performing really great, you can write similar subject lines for your next campaign for drawing similar results.

The insight is key to determining what is working and what needs to be improved upon. And out of the multitude of online marketing strategies, email campaign happens to be the simplest and most accurate way to measure campaign data.

User preference: When it comes to communicating with a business, customers tend to prefer email most of the time. According to studies conducted by MarketingSherpa, more than 55% of prospects prefer email as the most favored way to receive promotional content or business update from companies with which they are interested in doing business. Less than 25% of participants preferred social media, and about 17% prefer SMS.

The number definitely suggests that it is logical for businesses to invest resources into concentrating more on email marketing. In fact, according to Salesforce, 74% of marketers already using email to drive more sales and 21% of them are considering to begin emailing within the next few months to drive more revenue. If you are still neglecting, you are making your competitor's life easy.

Strong Return on Investment: This one is perhaps the most appealing benefit of email campaign for a business owner. You don't have to carry any print cost, no advertising rate, and no media space costs as well. The cost of email marketing is much lower than compared to other forms of marketing methods. Besides low cost, the return on investment of email marketing is massive. A well developed and strategically placed email marketing will help you to earn more cash period. According to Nielsen DMA, for every USD 1 spend on email marketing, a business owner can expect to receive USD 32(2018), isn't it massive? There are more notable benefits of email campaign, however, this one definitely tops the chart for keeping your business afloat and profitable.

Pertionalization: Open rates are the most reliable ways to determine how great the email marketing strategy is working. The average email open rate is about 20.81%. On the other hand, the average open rate for welcome email is 82%. Why the massive change in numbers? Well, the thing is, welcoming messages are more personal and clients love personalized emails. According to Lifecycle Marketing, emails which hold personalized subject lines generate 50% higher open rates. So a great email marketing tactic is to add personalized your subject lines and greeting messages to add recipient name when you deliver the email to your prospects to guarantee maximum open rates.

Environmentally-friendly: Global warming is real and people are scared about what the future holds. Email marketing is better for the environment and can help to reduce global warming. How? Well, more than 90% of papers comes from cutting down a tree which has a tremendously negative effect on the global environment. However, when you are using emails, nothing is getting printed, users getting the content in virtual space so no tree is dying for your cause.

Wrap up

There are numerous benefits of email marketing. Mainly, it all turns down to the fact that this marketing method is affordable and above all, offers incredible results. With email marketing, you can enforce your brand presence, grow your business and drive revenue without breaking your overall marketing budget in one single stroke. Email marketing is efficient and effective which should be an integral part of business marketing strategy, not an option.

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Article Source: https://EzineArticles.com/expert/Srimanta_Koley/2450736

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The Impact of Online Social Communities on Your Business

When it comes to online social communities, people naturally gravitate toward them. Humans, by nature, are social animals. They are comfortable in groups and they feed off of each other's energy and they like to bounce ideas off of each other (among other things).

Being Engaged and Engaging Is Essential
You definitely need other people to succeed in business. In fact, without them, you will not have any business at all. You need them to eventually buy what you are selling. For that reason, online social communities work well for many things, including giving each other what the other wants and needs. You want your relationship to be mutually beneficial.

Whether you start an online social community or you join one that has already been established, your approach will be the same (minus some possible administrative responsibilities that you may have if you establish the community). It is important to remember that you are not in it by yourself no matter what. A community is a group of people who share one or more common interest.

Social media is the backbone of online social communities
Social communities are very important to the success of most businesses. It is a classic case of one hand washing the other. Businesses need online social communities to help them to fortify the social aspect of their institution. On the other hand, online social communities need businesses because they need to live and grow somewhere. Businesses can provide just such a forum and a platform for those online social communities to do just that. It is very important for you to remember that online social communities are not just for personal use. They are extremely beneficial to businesses as well.

From the marketing perspective, combining online social communities with business is truly a marriage made in Heaven. Those communities are the power behind successful marketing efforts on the part of the business. Some of the positive results that come out of that alliance are that the online social communities allow businesses to:

Develop solid, enduring relationships and networks that are built on trust
Bring people together who can share a mutually beneficial relationship
Participate in active, successful engagement

A wide variety of online social communities
The online social communities that you choose for your brand/business will depend on the goals that you have in mind. Those goals will drive you to pursue certain groups and certain people. You certainly have a great deal of communities from which to choose. Your chosen communities can go a long way to satisfying your business' marketing needs.

Now that you understand how online social communities work (more or less), it is important for you to understand that engagement is an essential part of the successful functioning of those communities. You should keep in mind that even though the communities are social in nature, that doesn't mean that your business will not benefit from them in the ways that you want them to. In fact, there are many effective tools that you can leverage in order to get what you want out of your engagement in those communities. Interestingly, there may be aspects of your communities that are not obvious (or even apparent).

For example, if you are a member of a community that has 2,000 members, you may still find that only 50 of those members are actively engaged in discussions and other interactions. The truth is that not every member has a desire to be heard. Some people only have enough of an interest to listen and learn, which, of course, is okay too. However, you still need some people who are more vocal than that. Otherwise, nobody would be interacting about anything. You will want to encourage as many group members to participate in the discussions that occur but you don't really have too much control over it in the end. There are many different ways to engage other people in addition to leaving a comment or a thought-provoking question. You can put out a survey (with three to four questions) or run a contest with an incentive (a discount on your products and/or services, some sort of prize, etc).

Participating in online social communities doesn't happen by itself
Undoubtedly, you understand clearly that online social communities are about people. The platforms and forums that are used are helpful (you might even go out on a limb and say that they are essential) but they are still not as important as the members of the community. In fact, the choice of platform and forum are not nearly as important as the people. Many platforms/forums can be used by communities simultaneously. One added benefit to being a part of an online social community is that it gives you the support that you may need to embrace what your competition is doing and to gather some really valuable competitive intelligence.

Conclusion
The effectiveness of your online social communities depends, in large part, on the community members and their ability to act as effective resources. In turn, you (and each one of the members) will help each other to get what is needed and wanted. After all, you are all part of the same community (think of it as a family) and that is what families do. They help each other whenever it is needed. You can use your online social communities in many different ways, including discussing products and/or services and gaining valuable feedback, which will help you to bring your business to the next level.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: https://EzineArticles.com/expert/Michael_Cohn/404898

What Is A Niche In Blogging?

Have you ever heard someone say, "She's really found her niche in life?" This refers to someone discovering a career, job or pastime that perfectly suits that person's values, goals and abilities.

The same is true for a niche in blogging. A blogging niche is nothing more than a very focused interest or market.

Niche Blogging

A niche blog may be relevant to a specific industry or age group. It could focus on the needs of a particular ethnic group, geographic area or future goals. If you are someone who relates to hard definitions, and you want to develop a blog that makes a difference and is truly helpful, here's what you need to remember:

"A niche market is a subset of a larger market on which a specific product or service is focused."

So a blogging niche might be scrapbooking for beginners with a passion for scuba diving. Scrapbooking is the large market. Scrapbooking for beginners narrows the focus, and by further narrowing your marketplace to scuba diving enthusiasts who want to take up scrapbooking for the first time, you have an excellent niche marketing opportunity for an authoritative blog.

Create An authoritative Web Presence

Niche marketing is far from a 21st century concept, it has been around forever. Blogs are certainly not new, though they are relevantly new in comparison to niche marketing. When you put the two together, you can create an authoritative web presence which can help people answer big problems in their lives.

Authoritative niche blogging is different from running a website where your goal is to simply get people to click on ads that earn you money. Yes, you may have some type of monetization on your niche blog, but that is not the main intent. Successful niche blogs inform, answer questions, provide solutions and work to develop relationships with their readers and followers.

Choosing A Niche

When choosing which niche you want to blog about, think about a specific problem in a tight marketplace. Don't try to be everything to everyone. When you have a laser targeted approach, you can quickly become an authority figure in your niche.

So think of a marketplace where you want to really make a difference. Then niche down until you have identified a very specific area of focus. Inform, answer questions, help and care about your audience, and your niche blog will never be confused with a spam blog (splog) or autoblog intended solely for revenue generation.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog

Article Source: https://EzineArticles.com/expert/Jon_Allo/1079948

Boosting Posts to Reach a Wider Target With Hashtags

Social media is becoming a big deal in the lives of many people and for businesses as well. It is now being used for marketing prospects and reaching a wider audience is always the preferred scenario. Using Hashtags is very powerful. This is because most people relate to them and some of them end up trending for long periods.

On some platforms, engagement is affected a great deal if a post does not have any Hashtags. Hashtags can therefore help to reach the audience and attract more people to your niche. They help you to be more engaged to people and you create a recognizable and positive image of your brand.

The things to note

We have already established that Hashtags are great for nosiness and personal accounts. They can skyrocket your online business to unbelievable heights. However, when you use them too frequently and without any strategy, then they will be inefficient and pointless at some point.

Since you want the social post to get the greatest engagement, there are things that you should always have in mind so as to attract the targeted audience and enjoy conversions.

Why they are important

Hashtags are quite important in the sorting process of different social media platforms. So many posts are done on a daily basis and it is hard to deliver great content to everyone. Using Hashtags makes it easier for the post to be discovered and getting views.

Hashtags behave as a funnel does. One Hashtags can be very broad and it can attract many posts. However, you should be more specific when you are creating a Hashtags. Do not just say #marketing. Be specific like #digital marketing. This allows you to have posts that are more specific. Most people are looking for specific things, even on social media, you may want recommendations or ideas, and when you search in a more specific ay, Hashtags can actually guide you.

Hashtags help you to put your posts in a category. You can reach a specific audience, and you can be found by the people you are actually targeting. Someone who is interested is more likely to engage with the post because that could be what he or she were looking for in the first place.

It is important to note that just because you are using a popular Hashtags does not mean that more interactions will come automatically. Many people use the same Hashtags and so competition can obscure your post. The Hashtags needs to be narrowed down as much as possible to have the desired effect.

Research

It is very important to carry out research and do it thoroughly. You should be able to know how Hashtags are used so that you do not use too many terms that do not even make sense. You need to do market research, competitor research, and make use of Hashtags research tools. You should collect the terms that are popular and then try to break them down. For businesses, the Hashtags should be branded for uniqueness.

Top Instagram Hashtags allows you to access the most incredible and popular Hashtags that are being used currently. You should be able to get many ideas so as to get your ideal Hashtags and reach targeted audience.

Article Source: https://EzineArticles.com/expert/Shalini_M/2609777

GetResponse Review 2019: What Can It Do For You?

GetResponse is an online marketing automation software that has been used by many business owners. It helps in the creation of appealing

newsletter for subscribers. It was founded in the year 1999 by an online marketing expert by the name Simon Grabowski. It helps business merchants to create content, sent marketing emails, increase sales and operate vital tasks online.

This company has been growing swiftly because entrepreneurs are finding it to be of great help on marketing issues. It is operating globally and that whey you can see its offices in places like Poland, Gdynia and many other places. The main offices of GetResponse are in Gdansk, Poland. Knowing that marketing is the most critical aspects of any business forces you to research on GetResponse. GetResponse review 2019 reveals that more than 350000 businesses in 182 countries are working with GetResponse.

Overview of GetResponse

GetResponse was initiated to help businesses to increase their sale volume. It also helps in increasing the number of subscribers and how to engage with them. This can only be achieved through thorough marketing campaigns. GetResponse got email editor that allows the users to download letters at their will. The user can enjoy much because there is no kind of coding during the drafting of the newsletters. The email drafting portions consist of templates to create amazing emails and also images. Email drafting portion can help you reduce the overall cost of calling a graphic designer because this can do all that for you.

With GetResponse, you can also find landing page creator. It enables users to customize web forms and even landing pages. The good thing with landing pages is that you can create appealing templates that you can use at any time. With GetResponse, marketers can make money within a short time by creating many websites without a code.

There are so many features that are associated with GetResponse. They include cart abandonment, least scoring, automation segmentation, tracking and many more. GetResponse considers beginners by offering some tiers when it comes to pricing. GetResponse got for main prizing modes which are, pro, max, email, and enterprise. It is good to have in mind that the four prizing option operates differently when it comes to marketing features.

Features of GetResponse

Marketing automation

Marketing automation is one of the features that are found in GetResponce that allows one to create workflows that will enable one to send

many segments of data at once. And because of this, fantastic feature, you cannot compare GetResponse and Aweber. With the segmentation tools, you can also subdivide the contacts of your subscribers as you sent the emails. It is even much more comfortable to respond to your customers because it works automatically. If you divide your mails into segments, that you only need to click the checkbox and tick your preferred sections as you sent the mails. In each segment, you can also opt to send emails to a few individuals, and because of this, you cannot compare GetResponce with mail chimp.

Webinar

GetResponse can host a webinar platform, which is excellent when it comes to email marketing. This is a great platform because you can advertise your products and also conduct some training sessions. A webinar is a platform that you need to have a password so that you can protect all your details.

With a webinar, you can manage your trainee under one roof as you share your presentation. You can even host up to 100 participants. Purchasing this platform depends on the number of attendees you have in your session. Webinar platform made GetResponse be ahead of its competitor. It is tough to find a flexible email marketing platform that operates like GetResponse.

Landing Page Builder

GetResponse allows its users to build land pages that are even mobile-friendly. This has also made marketers to customize land pages for

sale. If you want to have a high performing page, you can opt to test the conversion rate of each page.

Other online marketing platforms have created landing pages which cannot outweigh that of GetResponse. The landing page that has been

introduced by Mailchimp is even yet to be launched. Consider the GetResponse landing page that has the best plans. You can save a lot because it cost less than $100 per month.

Autofunnel

With GetResponse autofunnel feature, you are sure of running an e-commerce business. It is one of the latest features in GetResponse. There so many things you can do with autofunnel like creating landing pages, running a campaign on Facebook, create a product catalog. The good this is that you do have to leave the GetResponse page. You can even receive payments for your products.

GetResponse Pros And Cons

Pros

Best when it comes to marketing automation options

·It is much cheaper compared to other online email marketing platforms.

·There are some discounts offered if you pay for more than two years of service. This kind of prize reduction cannot be seen in many online marketing sites.

·You can manage so many activities with the autofunnel feature.

·It is more flexible because of the split testing features.

·You are sure of getting all the information on delivery rates and publishing rates.

·They offer duration for you to try them with no kind of fee for like 30days

Cons

·Designing emails is becoming a nightmare, and that is why they need to improve the interface for drag and drop.

·Marketing automation is not available in all plans.

·Fewer e-newsletter templates

·You need to pay so that you can have the landing page platform, which is not in other marketing platforms.

·It is tough to use a phone to enjoy all the GetResponse features.

Review conclusion

If you want to market your products you can go for GetResponse platform. It enables you to communicate with your customers through email. It is much cheaper as you are sure of saving a lot compared to the competitors. You are assured of enjoying landing pages, e-commerce, funnel, and many other beneficial features. With time GetResponse will be advanced in a way that you will not find any disadvantage of not using it.